The largest peninsula in the Adriatic Sea, Istria is a must-see destination. The bucolic interior of rolling hills and fertile plains attracts artsy visitors to Istria’s hilltop villages, rural hotels and farmhouse restaurants, while the verdant indented coastline is enormously popular with the sun-and-sea set. 

Istrian wineries

inhabitants of Hum

year old amphitheatre

sorts of truffles


Why you will love it

Istria's madly popular coast gets flooded with central European tourists in summer, but you can still feel alone and undisturbed in the peninsula's interior, even in mid-August. Add acclaimed gastronomy, starring fresh seafood, primium white truffles, wild asparagus, top-rated olive oils and award-winning wines, sprinkle it with historical charm and you have a little slice of heaven.


  • 1. Pula

    The Istrian capital of Pula has an ideal location, right on the water, easily fortified and has therefore been inhabited since prehistoric times. Above all, it is seen as a Roman city. You can’t miss Pula’s Roman arena, which is reminiscent of the Coliseum in Rome. Whatever period of history you like best, you’ll find something to excite you in Pula.

  • 2. Rovinj old town

    The narrow, cobbled alleyways and the small squares which have witnessed the turbulent history of the town, are full of medieval, gothic, renaissance and baroque buildings and terraces. The old town of Rovinj is the protected historical center of the city and the most appealing part for visitors.

  • 3. Motovun

    Apart from the small churches and monuments, which adorn its cobbled streets and squares, Motovun enchants its visitors with its cultural highlights and a wide range of activities which include cycling paths along the valley of the Mirna River and attractive hot-air balloon competitions. Take a trip to inland Istria and visit the sights of Motovun.

  • 4. Poreč old town

    Poreč is almost 2,000 years old and is set around a harbor protected from the sea by the small island of Sveti Nikola. The historical center of Poreč has preserved the street layout characteristic of the old Roman castrum that used to stand at the same location as Poreč. Visit the old town of Poreč and enjoy a pleasant walk to historical monuments and other cultural treasures.

  • 5. Umag

    Umag is a well-known tourist destination and is also famous among recreational and professional athletes. For more than twenty years, the prestigious tennis tournament ATP Croatia Open has been held here. Umag also has a rich cultural heritage that can be seen at the Town Museum or in the streets of the old town on the peninsula, with a preserved network of lanes and medieval urban structures.



Istrian gastronomy faithfully reflects all of the historical, geographical and climatic characteristics of this area. Tumultuous past times considerably impacted the gastronomy as well. Various traditions are interlaced in the traditional cuisine, which is deeply rooted in nature itself; wild-growing plants, aromatic condiments, seasonal vegetables, sea fruits…

november, 2021

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How will Istria inspire you?

Everything is warm–hearted and friendly here: nature, the towns and the people.



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