The festival is held every year in the month of April. During the Asparagus Festival, many restaurants and taverns will offer meals featuring wild asparagus. The festival lasts for 3 weeks running this year from the 8th April through until the 30th April. It is held on the beautiful coast of Istria in the popular resort town of Lovran. It is however still a traditional festival, in the sense that it is a celebration of fresh food, which is an ancient concept.